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Cómo iniciar un negocio de autocines en 18 pasos

Las empresas de esta industria permiten que las personas vean películas en una pantalla grande, pero la diferencia es que las ven afuera, mientras están sentadas en sus autos. Las pantallas de cine se colocan en un área semiprivada y dado que muchas parejas todavía están dispuestas a pagar, este puede ser un negocio lucrativo.

Si planea iniciar este negocio, necesitará capital de trabajo y, por supuesto, un plan sólido. Deberá comenzar por conseguir una buena ubicación porque sin ella, le resultará difícil atraer clientes. Los autocines están resurgiendo en los Estados Unidos , pero los suministros y equipos para autocines no son precisamente fáciles de encontrar.

Comenzar este negocio costará mucho y no querrá gastar dinero en equipos que no van a durar o no son aptos para exteriores. A diferencia de una sala de cine estándar, en este negocio no tendrá que preocuparse por los asientos de terciopelo o la iluminación ambiental.

Aparte del costo de la transmisión de películas, sus costos se dividirán en tres categorías amplias de equipos para películas automáticas. Estas categorías son a saber; una pantalla de autocine, un proyector adecuado para autocine y concesiones de autocine. Hay mucha información para usted a medida que lee si realmente desea comenzar este negocio.

18 pasos sobre cómo iniciar un negocio de películas en el cine

1. Comprender la industria

Se cree que la industria del autocine alcanzó su punto máximo en la década de 1950; en 1952, asistieron más personas a los autocines que a los cines normales. Los informes dicen que en 1958 había 4.063 autocines en los Estados Unidos. Pero la industria se redujo vertiginosamente durante las décadas de 1970 y 1980, y entre 1978 y 1988 se cerraron más de 1.000 instalaciones.

La industria continuó disminuyendo en la década de 1990 y, para el cambio de milenio, 447 sitios operaban 684 pantallas. A finales de 2011, estas cifras se habían reducido a 606 pantallas en 366 salas de autocine. Pero creemos que muchos factores han impedido que esta industria se extinga.

Cosas como asequibilidad y conveniencia, el deseo de salir de la casa cuando hace buen tiempo, además de la nostalgia por la década de 1950 que muchos autocines están promocionando. Este negocio también es más social que cualquier teatro interior (donde ni siquiera se le permite hablar, y mucho menos pasear a su perro). o lanzar un Frisbee con el chico en la fila). Simplemente significa que los autocines combinan lo mejor de la escala del cine comercial con la indulgencia del cine en casa.

Los informes sobre esta industria han demostrado que la industria del autocine está formada tradicionalmente por operadores en gran parte independientes y algunas cadenas regionales. Las investigaciones han demostrado que a fines de la década de 1940, las cadenas poseían el 31,9 por ciento de los establecimientos y controlaban el 39,8 por ciento de la capacidad de los automóviles.

Esta industria en particular siempre se ha considerado un competidor de la industria del teatro tradicional durante muchos años. Es importante señalar que la competencia de los videos en línea contrarrestará en gran medida esta tendencia positiva.

Pero a pesar de que los niveles de ingresos disponibles han aumentado desde la recesión que permitió un mayor gasto en entretenimiento, el consumo de medios se está desplazando cada vez más hacia suscripciones en línea de menor costo, como Netflix y Hulu. Esta tendencia ha sido respaldada por el creciente número de tabletas y teléfonos inteligentes capaces de transmitir archivos de películas, así como por el continuo desarrollo de la conexión de datos inalámbrica.

2. Realizar estudios de viabilidad e investigación de mercado

  • Demografía y psicografía

Las características demográficas del impulso en la audiencia de teatro difieren en aspectos importantes de la audiencia de cine comercial. Existe una proporción notablemente mayor de personas con calificaciones educativas superiores. Las audiencias mayores tienden a dominar, pero las audiencias adolescentes (14-20 años) rara vez asisten.

Note that apart for assessing potential audience through demographic data, you can leverage on psychographic research as a tool for understanding your prospective audiences. Where demographic data looks at purely social classifications; psychographics looks at psychological factors that impel audiences to respond to certain kinds of offer – key factors such as values, attitudes, personality, interests and lifestyle.

In this business, diversity represented by drive in theatres has been seen increasingly as a lifestyle choice for a range of audiences with shared values and attitudes, rather than simply a cultural choice for a particular social class.

It is believed that the zeal and the opportunities for doing so vary considerably from group to group. Teenagers living in a rural community may want to see a film each week but might have to travel 10 miles or more to get to the nearest multiplex cinema. This brings a drive in theatre business into play.

3. Decide Which Niche to Concentrate On

We all know that movie theatres generally are custom designed buildings that enable viewing movies from any sitting position; they equally have big lavatories, lobbies and projection rooms. The general industry can be said to be a competitive industry, but it does not in any way stop any individual who is hungry for success from making headway in the industry.

This business is indeed a profitable industry especially if the business is well located. Due to how competitive this industry is and in the bid to stay afloat in the highly competitive movie business, owners of movie theatres now go the extra mile to ensure that they make their facility welcoming and conducive for customers. Movie theatres now have coffee bars, snack bars, free Wi-Fi et al.

It is also very important to note that this business has no known niche that you can focus in. When going into this business, you simply need to channel your resources to serving the community where your business is located which is why we believe your choice of location is a very important issue which you have to take seriously.

The Level of Competition in the Drive in Theatre Business

Research has shown that Pennsylvania had the most drive-in theatres at the end of 2011, with 33 theatres operating 54 screens. Second was Ohio, with 31 theatres and 48 screens, followed by New York with 28 theatres and 50 screens, Indiana with 21 theatres and 36 screens, and California with 19 theatres and 47 screens.

Only four states had no drive-in theatres at all: Hawaii, Alaska, Louisiana, and Delaware. However, even with the downturn in the industry, some new theatres were built in the 2000s, including nine in Alabama (plus two reopens), and six in Texas (plus seven reopens).

It is important to state that the fate of the drive-in movie theatre at the beginning of the second decade of the twenty-first century remained unknown. A lot of experts have expressed optimism for the industry. They have also predicted an eventual but inevitable death, due mostly to the inhibitive cost of converting to digital. The conversion to digital remained one of the most pressing issues for the industry.

4. Know the Major Competitors in the Industry

It is no longer news that there are lots of businesses that do well than others. In the Drive in theatre industry, here are some well-known brands to reckon with;

  • Coyote Drive in
  • Delsea Drive in
  • Stardust Drive in
  • Becky’s drive in
  • Starlight Drive in
  • Harvest Moon Drive-In
  • 66 Drive in
  • Rodeo Drive-In
  • Mesa Drive in
  • Capri Drive in

Economic Analysis

Just like the traditional theatres we all know, drive-in theatres gain their profits from the two primary activities of admission fees and concessions. A lot of drive-ins are seasonal operators, which open an average of eight months each year.

Analysis has it that within their most prosperous years, 88 percent of drive-ins charged admission on a per-adult basis, admitting children for free. But just as the industry declined in the 1980s, businesses desperate for clients switched to per-car admission.

So during the 1950s, annual profits ranged from 15 to 30 percent of invested capital, which was a very high margin compared to indoor theatres, which averaged about 10 percent profit. Concessions usually contributed 35 to 40 percent of a drive-in’s gross receipts.

Indeed Drive-ins need a relatively high initial investment. Reports in this industry have estimated that the first drive-in theatre cost about $30,000 to build. But immediately after World War II, when the industry reached its climax, the average initial investment was about $100,000, not including the land.

Even though the initial investment is high, this capital outlay was only about 30 percent of the average cost of an indoor theatre at the time. Research has shown that regular expenses in this line of business included film rental, energy consumption for projection and food preparation, payroll, and real estate. Payroll typically constituted about 28 percent of a drive-in’s operating expenses.

5. Decide Whether to Buy a Franchise or Start from Scratch

Buying into a franchise is the best way to start up a drive in theatre business. This is because an existing drive in theatre business will have organized its operations over time. This will give you the opportunity to inherit a business with streamlined and documented systems. This will make it very easy for you to learn the ins-and-outs of the business, and get to know the business through the seller and any experienced staff who will stay with the business.

It is important to state that existing staff often have more of a coalface perspective than the boss – they can provide valuable insight into how the business runs and areas that could be improved. In such cases, we believe that staff are likely to feel more comfortable communicating their concerns to a new boss, and may be able to suggest ways of solving the problems existing in the business.

Also another thing you will be gaining when buying a franchise is inheriting staff that you don’t need to recruit and train. It will go a long way to save you time, money and energy that you can focus elsewhere in the business. We strongly advice that you identify early on if there are any staff morale issues that need addressing, or if staff are resistant to new ownership and the changes this might bring.

It is very important that you talk to the staff and find out if they are happy in their roles, if there is anything that would help them do their jobs better, and what concerns they might have about a new owner coming in.

6. Know the Possible Threats and Challenges You Will Face

We strongly believe that building a drive in theatre business, just like any other known business has its own challenges and problems, which is very paramount that you know and understand before you venture into this business.

A lot of people depend on drive in theatres to be able to relax and have a good time, so when starting your drive in theatre business; you must first resolve your own problems before looking to settle the problem of others. Some of the problems you may encounter include;

  • Differentiating yourself from competition
  • naming your business
  • Securing the permits needed in your state to operate a service business
  • Buying equipment
  • Developing incentives for people to patronize your drive in theatre

7. Choose the Most Suitable Legal Entity (LLC, C Corp, S Corp)

When thinking of the best legal entity for your drive in theatre business, an LLC is the best legal entity you can ever think of. If you really understand it, you will know that it is a hybrid business entity that has some of the characteristics of a corporation and a partnership or a sole proprietorship. This business structure brings together the pass-through taxation of a partnership or sole proprietorship with the Limited liability of a corporation.

This legal form of business can also be taxed as an S corporation, C corporation, partnership, or sole proprietorship as long as a particular LLC qualifies under the desired tax classification. Using an LLC legal entity provides you with these few advantages

  • Limited liability
  • Flexibility in allocation
  • Taxation benefits
  • Freedom in management
  • Flexible number of members
  • Corporations or partnerships can be members
  • Can have a management group

8. Choose a Catchy Business Name from the ideas Below

  • Modern drive in
  • Unidad del este en
  • Kate conduce en
  • Manejo preciso en
  • Hotel de fuego en coche
  • Unidad con vista al mar en
  • Nadal conduce en
  • Vista del cielo en coche
  • Seguro que conduce por el desierto
  • Roma conduce en
  • Vista especial
  • Unidad de mundo 3D en

9. Discuta con un agente para conocer las mejores pólizas de seguro para usted

Es muy importante tener en cuenta que administrar un negocio exitoso significa anticipar los riesgos, así como los gustos de los consumidores, y el seguro comercial para las compañías de cines es un gran desafío, especialmente para los emprendedores primerizos. Puede pensar que no necesita un seguro en esta línea de negocio , pero lo necesita para protegerse a sí mismo, a sus clientes y a su negocio. Las pólizas de seguro que necesita pueden incluir;

  • Seguro comercial de responsabilidad general
  • Seguro de agencia de publicidad
  • Seguro creativo
  • Seguro de equipo empresarial
  • Seguro por interrupción del negocio
  • Business contents insurance
  • Professional indemnity insurance

10. Protect your Intellectual Property With Trademark, Copyrights, Patents

Intellectual property rights are your business asset, and are often the most valuable business asset that dictates the success of your business. Any business presently trading or considering starting in this modern age will have to check what intellectual property rights it owns and make sure that it is fully protected. Proper information in our society has moved individuals to understand that different types of ideas can be protected in different ways, depending on how they are expressed.

This intellectual output and the protection of it is known as intellectual property protection; it is also a collective term for different types of asset including copyright, trademarks, patents, design rights and others. These assets are intangible, but can be very valuable since they enjoy legal protection.

In your drive in theatre business, there will be a lot of things to protect. Any logos or branding are likely to be protected by registered trade mark rights or the law of passing off. There will also be internet rights in any database underlying your website, which might be a marketing strategy.

11. Get the Necessary Professional Certification

Many will think that this industry has no professional certification for its operators. Indeed it might not have any direct certification, but it sure has a lot that can show your professionalism and affinity in the industry. They may include;

  • Electronic systems Certified
  • The Entertainment Technician Certification
  • National Association of Schools of Theatre Certification
  • CEDIA Certification

12. Get the Necessary Legal Documents You Need to Operate

These documents play an essential role in protecting the interests of the business and business owners over the course of a company’s lifetime.

  • Business Plan
  • DBA
  • Social Security number
  • Tax identification number
  • Employer’s identification number
  • Insurance
  • Non-disclosure agreement
  • Tax
  • Location agreement or lease

13. Raise the Needed Startup Capital

Right from the advent of the silver screen, movies have been a popular form of entertainment in our society be it in the 1900s or in the 2000s. Also be it that you are showing a comedy that creates laughter, a drama that moves the audience to tears or a horror show that has people screaming out of fear, movies provide escape, fun and excitement for the millions of patrons who attend theatres each year.

Building a successful drive -in theatre can be a lucrative and fun business venture if you know how to do it right, but it takes more than just showing a movie to be successful in this business. You need funds to be able to start up and run this business. Ways to get the needed funds may include;

  • Personal savings
  • Business loans
  • Crowdfunding
  • Social investment
  • Partners
  • Credit cards

14. Choose a Suitable Location for your Business

When starting your business, note that your drive-in movie theatre should be located in an area where there is a lot of driving traffic. Also have it in mind that a large land space is needed for the screen, stand and parking space. Make sure that you check with the concerned government office about zoning and licensing requirements.

We believe that your biggest expenses will be land, screen(s), ramping and concession building. A screen may be purchased used from a closed drive-in or newly constructed by a professional screen company or by a local engineer. Also in this business, you will need approximately 10-14 acres for an approximate 500 car drive-in.

If you are building on land that was never previously a drive-in, you will need to build ramps in your field. Our research has noted carefully that the excavation work needed to build the necessary ramps can be quite expensive. Even experts in the industry believe that building new ramps can be cost prohibitive.

But there are a lot of drive-ins that build ramps when they add additional screens & are aware of some brand new drive-ins that have installed ramps. But have it in mind that it will all rest upon the layout of the property, ramps may not be necessary, but they generally are needed in order to ensure adequate sight lines to the screen.

It is also your duty to make sure the drive-in will be welcomed in the community of your choice. A lot of modern drive in theatres trying to build or reopen drive-ins have been faced with community opposition. A lot of individuals in this modern age have not been to a drive-in in many years (if ever), relying on the Hollywood stereo-type that they are noisy, rowdy places that are passion pits.

Indeed, in reality most drive-ins are family oriented, safe entertainment venues. But it will also need careful consideration and some convincing regarding that fact on your part. Quite a handful of people also think drive-ins create traffic problems, this  is why you need to make sure that you will have adequate space to get many cars off the highway so that there won’t be a backup.

Some zoning boards require a holding driveway which can hold 1/3 of the theatre’s capacity in the driveway. A visit from the police, or even worse, an accident caused by backed up traffic is the last thing you need while trying to operate your theatre.

15. Get the Necessary Equipment to Cover Technical Needs

When starting this unique business, it is important that you consult with cinema equipment professionals when it comes to setting up your projection booth. They should be consulted very early in the game for advice on where to locate the projection booth, screen (there is a mathematical formula for this) and equipment that will be needed for a drive-in theatre.

Starting this business is not easy and indeed cost effective. Note there are multiple vendors of used equipment and you may want to buy used when possible. We believe that the cost of a new splicer alone can be $500. A used booth set-up will cost approximately $20,000.

You will need a projector, lamp house, xenon bulbs, platter, rewind bench, splicer, FM transmitter, sound processor, etc. A lot of drive-ins use xenon lamp houses and platter film handling systems, but some still use a two projector “changeover” system.

It is very essential to note that a drive-in generally needs larger projection lamps due to the long throw to the very large screen and due to the fact that moonlight and other ambient light interferes with the image. For you to make sure you succeed in this business, you must have good sound and a bright picture.

This is because the combination of good sound, bright picture with a great snacks bar and a nice family-friendly environment already ensures that your business is successful. Try to be conversant or rather contact an estate agent who knows about the zoning of the land and any special laws in your area that may present a challenge when setting up a drive-in theatre.

Also, for customers to feel okay in your business there should not be a lot of ambient light shining into the property from other properties. To avoid it, you will need to construct high fences, grow tall trees quickly, or develop a cordial relationship with your neighbours to ask them to turn off their lights.

Also try to ascertain what your local laws say concerning signage, handicap access, and any other local issues. Be sure the number of toilets and sinks is in relation to the theatre capacity.

The Service Process Involved in a Drive-in-Theater Movie Business

At the initial stage of starting this business, we advise that you leave the booking of films to professional film bookers, at least when you first enter the business. This is because at that early stage, you will have your hands full doing the other things. Running this business can be a very tedious task and can often be frustrating. You should also try to build a relationship with distributors in the business.

Al principio, esto es más fácil si tiene una reserva. Le recomendamos que utilice un booker hasta que lo domine y eventualmente pueda reservar sus propias películas, aunque muchos propietarios consideran que vale la pena el costo de usar un booker. Tenga en cuenta que el alquiler de películas suele ser un porcentaje de su recaudación de taquilla y puede oscilar entre el 10 y el 90%, por lo que no espere ganar mucho con el precio de su entrada.

En este negocio, a veces los estudios te piden que corras siete noches a la semana, no solo los fines de semana, para conseguir las primeras películas. E incluso entonces, no tienen la obligación de ofrecerle una película en particular. Cuanto antes comprenda que es posible que no siempre gane mucho dinero en la taquilla, antes comenzará a concentrarse en su negocio de cafetería / concesión.

Aquí es donde se hará el dinero. Creemos que muchos propietarios de autocine te dirán que en realidad son propietarios de restaurantes que ven películas. Esta es la razón por la que necesita resaltar su snack bar en su publicidad, en la grabación de su teléfono que los clientes llaman para saber qué se está reproduciendo, en sus folletos en la taquilla, etc.

Necesitas hacerlo atractivo, hacerlo único. Encuentre algunos alimentos por los que será conocido, cosas que no pueden encontrar en el supermercado o en los lugares de comida rápida locales que harían que muchos clientes se detuvieran en su autocine. Para que tenga éxito, ¡debe darles una razón para comer en su autocine! Abre temprano para que la gente pueda cenar allí. Mantenga un inventario de sus costos de inventario.

16. Escriba un plan de marketing repleto de ideas y estrategias

El impulso del marketing en el negocio del teatro ha cambiado mucho en los últimos años, de esto podemos atestiguar después del advenimiento de las redes sociales, que ha hecho del panorama actual un lugar emocionante; ya que puede generar impacto y atraer nuevas audiencias, tenga o no un gran presupuesto para hacerlo. Necesita comenzar su negocio con una gran inauguración bien organizada.

Durante esa gran semana de inauguración, debe mostrar películas de forma gratuita para que los miembros de la comunidad entren y difundan la noticia sobre su nuevo negocio. Tenga un reloj de damas una vez al mes para una noche gratis. Tenga en cuenta que necesita desarrollar un plan de marketing detallado para lograr sus objetivos en su negocio . Las cosas a tener en cuenta al elaborar su plan de marketing incluyen;

Señalización

  • ¿Su lugar es conocido localmente? ¿La gente sabe que exhibes películas?
  • Si es así, ¿cómo lo saben? ¿Qué les dices sobre lo que muestras?
  • Si fuera un visitante nuevo de la zona, ¿podría encontrarlo?
  • ¿Tiene la señalización adecuada fuera de su lugar / alrededor del área circundante?

Sitio web

  • ¿Su sitio web tiene un diseño atractivo y una presentación clara?
  • ¿Se actualizan periódicamente sus anuncios y se destacan los eventos especiales?
  • ¿Es fácil de usar y reservar boletos es un proceso simple? ¿Está claro qué concesiones u ofertas especiales tiene?
  • ¿Están sus datos de contacto y su mapa en la portada?
  • ¿Qué información muestra en cada película? ¿Tiene enlaces a trailers?
  • ¿Hay algún correo electrónico o información sobre cómo su audiencia puede interactuar con usted?

prensa

  • ¿La prensa local cubre su lugar / eventos?
  • ¿Conoce a la persona que cubre las artes en su área? ¿Alguna vez han sido invitados a tu lugar?
  • ¿Está incluido en todas las revistas de listados locales relevantes?

17. Desarrolle estrategias competitivas férreas para ayudarle a ganar

En este negocio, debe estar atento o tener en cuenta su competencia potencial de los teatros interiores. Es muy importante tener en cuenta que si se encuentra cerca de un autocine en funcionamiento, ubique el suyo en otra área. Es muy obvio que las compañías cinematográficas a menudo favorecen los cines con múltiples pantallas cuando se trata de permitirles reproducir productos cinematográficos de estreno.

Esto es para que ganen más dinero con una imagen si la lanzan a un cine interior de múltiples pantallas que puede reproducirla en más de una pantalla varias veces al día. Quizás, probablemente le iría mejor si ubicara su autocine donde no esté cerca de grandes cines con múltiples pantallas.

Le recomendamos encarecidamente que cree su autocine con al menos 2 pantallas porque podrá atraer a más clientes al tener varias imágenes cuando sea necesario para reproducir la misma película durante 4 semanas. Recuerde que es su deber asegurarse de tener una base de población adecuada de la que basarse y que la demografía respalde la asistencia a un teatro al aire libre. Las formas de ganar sus competidores comerciales pueden incluir;

  • Crea una base de datos de miembros
  • Desarrollar un sitio web comercial
  • Establecer un boletín electrónico
  • Lanzar un foro de miembros
  • Cree una presencia destacada en las redes sociales para su teatro

18. Desarrollar estrategias para impulsar el conocimiento de la marca y crear una identidad corporativa

La conciencia de marca es el nivel de conciencia del consumidor de una empresa . Es un factor que explica la capacidad de un cliente potencial no solo para reconocer una imagen de marca , sino también para asociarla con un determinado producto o servicio. La experiencia en el mundo empresarial ha demostrado que el conocimiento de la marca se difunde mejor a través de los esfuerzos de marketing de entrada y salida .

Cuando la competencia en una industria es alta, el conocimiento de la marca puede ser uno de los mayores activos de una empresa. A continuación, presentamos algunas formas de mejorar el conocimiento de la marca de su empresa;

  • Organiza siempre un evento
  • Muéstrate
  • Patrocina algo
  • Organiza un truco experiencial
  • Lleve a las redes sociales
  • Lanzar una campaña de relaciones públicas
  • Invierta en mercancía promocional

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